Every minute of every day, people upload over three hundred hours of new video just to YouTube. So focusing on cheap content is wasteful; you need content with remarkability. Our entertainment roots forged a bias for pull vs. push strategies and a belief in attraction over interruption. Which is exactly how content must work today.
We also produce full length programming—entire seasons of half hour shows—for clients like AT&T. And we are adapting these high-output production skills to serve the emerging programmatic market, delivering streams of compelling short-form video that gets noticed.