From prototype to center stage at Lollapolooza and beyond, our first invention quickly evolved from a scrappy setup to a seamless social experience.


Adidas Originals was looking to bring their social campaign—#represent—to Lollapalooza in Chicago. They saw Protobooth as an exciting way for concertgoers to participate in a way that felt natural. As we refined our technologies and setup for this event, we quickly developed a simple sharing platform for tablets and mobile devices. Concertgoers were able to share their photos via SMS, Twitter, Facebook and Pinterest the moment the cameras fired. At this point, the only thing missing was a tangible takeaway.