The Engagement

Although all profits of the Atlantic Lottery are distributed among the communities of four Canadian provinces, a lack of accessible information left many citizens with serious questions about the purpose of the funds, gambling addiction, and the lottery’s real value in their daily lives. DK and our partners at Revolve created a content-based hub that allowed Canadians to directly engage the Atlantic Lottery. Stories from their neighbors, both positive and negative, and honest answers to even the most controversial questions took “truth in government” to a whole new level.

Atlantic Lottery Corporation Work

Ask Away

In the age of transparency the best policy is honesty; an attitude not usually associated with the government and marketing. Our work for the Atlantic Lottery changed that perception in Canada. View