To celebrate 25 years of  The Simpsons coming to FX Networks, we transported fans into a donut-fueled journey through Homer’s greatest memories.

Case study available by request. Please contact Andrea Silverman.

For 25 years, The Simpsons has graced TV screens across the world. In a landmark deal, FX Networks acquired it all—25 Years. 552 Episodes. Every Simpsons Ever.

To build buzz for the The Simpsons on FX Networks, the team sought out an epic stage: Comic Con. DK set out to turn one of TV’s most iconic characters into an immersive, attention-stealing attraction.

Conceived, designed and launched by DK, Homer’s 30-foot Dome is a 4D projection mapping experience that places fans inside the mind of Homer J. Simpson—on a virtual roller-coaster ride through 25 years of Simpsons memories.

Homer’s Dome garnered tons of on-site buzz and press—and helped generate 9.5 million impressions across social media (#everysimpsonsever).

For more information about Homer’s Dome, please contact Andrea Silverman at asilverman@thisisdk.com.

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