“Create Buzz.” That was the brief from HBO, and more than enough to inspire a groundbreaking, non-traditional campaign that created a world where vampires were not only among us, they had disposable income.


Increase viewership and get people talking about True Blood.


If vampires really lived among us, why can’t they be marketed to just like any other demographic? The answer: they can. Courting brands to align the campaign with was a huge gamble. Who would be interested? We approached several major brands, and six had the courage to create vamp-centric ads that echoed the show’s dark sense of humor. Ads targeting vampire were featured on billboards, bus shelters and in publications, and backed by a series of online videos.

More HBO Work


Digital Kitchen, HBO, and Kilter Films have continued their uniquely innovative partnership to produce breakthrough work for Westworld Season 2 that consistently engages fans in unexpected ways.


Westworld Retail Experience

Digital Kitchen takes fans on a journey from the Delos labs to Westworld itself.


Boxing Main Title

Summoning television spirits from a bygone NTSC era, the complete broadcast branding package for HBO Boxing combines the dark, stale images of tube TV fight night with the electric burlesque of the spectacle. View

Six Feet Under Main Title

Six Feet Under helped usher in a new era of the scripted drama, while our opening did the same for the title sequence. Both a branding endeavor and a legitimate art form, it is the sole, consistent, and iconic moment that carries through a show’s lifespan and beyond. The title sequence is what you remember most. And if you ever forget that, we’ll kill you. View

Big Love Season 4

The holidays are about spending time with the ones you love, so we gathered the entire fundamentalist polygamist compound family round the yule log and hosted a sing-along. View

True Blood Season 3

By the end of season two, “True Blood” was embedded in pop culture with an average of 12 million viewers an episode. DK was asked to keep the momentum going and continue to grow the show’s fan base. View

True Blood Main Title

HBO's True Blood main title is a love letter to the Gothic South. Inviting people to commit to more substantial engagement with a brand is what show titles and marketing is all about. View