By the end of season two, “True Blood” was embedded in pop culture with an average of 12 million viewers an episode. DK was asked to keep the momentum going and continue to grow the show’s fan base.


Drive tune-in with existing loyalists while enticing a whole new audience.


While monitoring social media chatter about the show, we discovered that pop culture icon Snoop Dogg was a huge fan. DIGITALKITCHEN partnered with The Dogg Father to create a music video, “Oh Sookie,” as a tribute to the show’s main character: Sookie Stackhouse.


The music video received over one million YouTube views within 24 hours of release and more than 2.4 million views to date. The buzz continued online with references and links appearing on New York Times, Entertainment Weekly, The Huffington Post, and Perez Hilton websites. The lyric’s received “Quote of the Week” in US Weekly as well. The audience grew 3% above season two and 67% above season one to average 13 million viewers an episode.

More HBO Work


Digital Kitchen, HBO, and Kilter Films have continued their uniquely innovative partnership to produce breakthrough work for Westworld Season 2 that consistently engages fans in unexpected ways.


Westworld Retail Experience

Digital Kitchen takes fans on a journey from the Delos labs to Westworld itself.


Boxing Main Title

Summoning television spirits from a bygone NTSC era, the complete broadcast branding package for HBO Boxing combines the dark, stale images of tube TV fight night with the electric burlesque of the spectacle. View

Six Feet Under Main Title

Six Feet Under helped usher in a new era of the scripted drama, while our opening did the same for the title sequence. Both a branding endeavor and a legitimate art form, it is the sole, consistent, and iconic moment that carries through a show’s lifespan and beyond. The title sequence is what you remember most. And if you ever forget that, we’ll kill you. View

Big Love Season 4

The holidays are about spending time with the ones you love, so we gathered the entire fundamentalist polygamist compound family round the yule log and hosted a sing-along. View

True Blood Season 2

“Create Buzz.” That was the brief from HBO, and more than enough to inspire a groundbreaking, non-traditional campaign that created a world where vampires were not only among us, they had disposable income. View

True Blood Main Title

HBO's True Blood main title is a love letter to the Gothic South. Inviting people to commit to more substantial engagement with a brand is what show titles and marketing is all about. View