Digital Kitchen takes fans on a journey from the Delos labs to Westworld itself.

Digital Kitchen developed and implemented an immersive retail experience at AT&T Flagship stores in Boston, Chicago, and San Francisco where visitors could explore original props and costumes, original in-world video material, and hidden codes.

Engaging interactive experiences gave fans the opportunity to explore Westworld and Delos Labs, including a personality assessment, a VR booth featuring a Westworld experience, and a recreation of the Mariposa saloon, complete with an interactive player piano created by DK.

The retail experience served as an introduction to new viewers while providing a deeper level of engagement for Westworld superfans, expanding upon the existing campaign ecosystem as we continue to elevate the art of entertainment marketing.

More HBO Work


Digital Kitchen, HBO, and Kilter Films have continued their uniquely innovative partnership to produce breakthrough work for Westworld Season 2 that consistently engages fans in unexpected ways.


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