Digital Kitchen crafted a new brand for Howard Brown Health, one of the nation’s largest LGBTQ organizations.
Howard Brown approached us to reimagine their brand—capturing their vibrant spirit with a fresh new perspective. We started with their logo and expanded outward to create an eye-catching and flexible identity system.
The new logo breathes new life into the brand, while retaining a sense of trustworthiness and seriousness appropriate to the important services they provide. Building upon that visual language, we crafted custom pattern sets, along with providing a library of original photography we shot with real health providers and patients. From that system, we extended the new brand identity into digital, to on premise, to collateral, annual report design and out-of-home marketing.