What if you could reach as far as you could fathom—and beyond? We helped introduce this new reality by transporting audiences from our world into the boundless universe of the HTC Vive.
With the Vive, HTC and their strategic partner, Valve, promise to transform the way people interact with the world around them by bringing the most immersive VR experience to mass-market consumers for the first time. Our job was to jolt curiosity and amp up excitement by pulling consumers out of their reality into realms never before imagined. But how do you achieve this without the ability to create an experience only the HTC Vive can provide?