A six-story orb of generative art invaded New York City to help celebrate the 25th anniversary of Microsoft Operation Smile.

OVERVIEW

When a six-story glowing orb descended upon an unsuspecting New York City to abduct thousands, it connected Microsoft with its customers without the assistance of uncomfortable body probes. We launched Microsoft’s “Windows Live” application to help celebrate the 25th Anniversary of Operation Smile with an experiential marketing campaign centered around a generative art sphere erected in New York City.

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