Warner Brothers wanted to create buzz for their new Sherlock Holmes movie. We created an interactive film and gaming experience that engaged millions of amateur sleuths across four continents.

OBJECTIVE

Partner with Microsoft's MSN to create online buzz for Warner Brother’s big screen adaptation of Sherlock Holmes.

SOLUTION

The new Holmes had an uncanny, frantic ability to observe—like an eagle on cocaine. We channeled that spirit to write and choreograph an interactive film for an online game that delivered a visual mystery revealed in each of the 20 clues that could be deciphered from four different vantage points.

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