For the launch of their new site, we helped MSNBC create a campaign to capture the progressive spirit of their brand, and inspire action among viewers.

OVERVIEW

Following a brief hiatus, where it was temporarily rebranded as NBCNews.com, MSNBC.com returned to the web with a fully revamped design and its distinctive, progressive voice. To affirm that voice and build excitement for their new home, MSNBC.com sought to create a series of films that stand out from the clutter, with an unvarnished, authentic tone that would resonate with their socially active following. The message takes several forms, but the singular challenge rings clearly across the campaign: Don't Just Watch… Stand up.

More MSNBC.com Work

Growing hope

To share MSNBC’s “Growing Hope” message around the country, we created localized promos, inviting viewers to speak up about the issues that matter to them most.
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