For the launch of their new site, we helped MSNBC create a campaign to capture the progressive spirit of their brand, and inspire action among viewers.


Following a brief hiatus, where it was temporarily rebranded as, returned to the web with a fully revamped design and its distinctive, progressive voice. To affirm that voice and build excitement for their new home, sought to create a series of films that stand out from the clutter, with an unvarnished, authentic tone that would resonate with their socially active following. The message takes several forms, but the singular challenge rings clearly across the campaign: Don't Just Watch… Stand up.

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Growing hope

To share MSNBC’s “Growing Hope” message around the country, we created localized promos, inviting viewers to speak up about the issues that matter to them most.