Digital Kitchen created a bold new brand identity to bring Origin’s old-school-meets-new-school story to life.
Before partnering with Digital Kitchen, Origin’s identity was established primarily through the use of their logo. So we started there and built outward to create a more powerful identity system—one that fully captures their hybrid approach to real estate investing: old-school street smarts meets new-school tech.
We used the brand strategy, positioning and voice we developed for Origin to guide the development of each system element. We created a new logomark that captures Origin’s full story: real estate investment expertise combined with investor-centered technology. We gave them a new typeface and color palette that blends the classic and the modern. We created a new infographic style to make their data easier to understand, and a new photographic style to make their brand feel more genuine and approachable. And we brought it all together with a set of easy-to-use tools that help bring the brand voice to life across every touchpoint, from conference booths, to quarterly reports, to the web.