This real-time hub for Earthlings in action facilitated a unique engagement with Whole Foods customers, hosting an ever-changing flow of ideas, inspiration, and innovation.


Our simple yet considered decision to strip away overt Whole Food branding authentically focused the messaging on Earth Month and made way for a positive balance of users' submissions, items created by Digital Kitchen, and partner content.

More Whole Foods Market Work

Earthlings Case Study

We crafted an integrated online and offline experience centered around strange and curious creatures, known as Earthlings. View

Influencer Kits

We raised awareness for the Earthling's initiative by facilitating one-to-one relationships with high-profile sustainable living online personalities. View

In Store Branding

Rounding out our comprehensive online presence, the in-store campaign targeted a hyperlocal audience through community events and shopping experiences. View

Earth Nuggets

In the social sphere, the audience was activated by weekly social challenges posted across Whole Foods Market’s Facebook, Twitter, and Instagram followings. In addition, Digital Kitchen created more than 90 pieces of original content to encourage sharing to draw in audiences from different channels. View