Amazon Echo Look

Partnering with Amazon and NYC fashion influencers, we created the launch video for Echo Look, an innovative hands-free camera and style assistant.

When you speak, Echo Look looks and listens—offering you expert fashion advice, and a view of your look from every angle. Amazon wanted to get the word out, so they partnered with DK to create the launch video.

We brought Echo Look to New York City, putting it into the hands of real-life fashionistas for an exclusive week-long trial. Rather than directing actors, we documented the authentic way that fashion lovers interact with Echo Look.


Case Study