Social, Brooks Running

Run Happy

Brooks Running Company has been a pillar of the athletic community for the last century, but truly found it’s stride when focusing on one sport and one sport alone: running. As category experts, the brand carved out its niche both in product and personality. Poised for breakout success, Brooks identified the need to amplify their presence in the digital space. In an effort to increase the number of Brooks runners as well as fuel runners’ love of Brooks, the brand partnered with Digital Kitchen as their first Digital AOR.

In order to increase awareness and drive runner demand, Brooks and DK must define new strategic territory and creative solutions. To grow brand and sales in the digital space, our challenge was to think outside the shoebox.

 
 

Real Time Support

To highlight the epic support of Brooks GTS 15's we created a campaign that brought real-time support to those most in need. Through social listening we identified a series of socially active runners in need of support delivering real-time social content directed specifically to each runner.

 
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National Running Day

National Running Day should be a widely recognized holiday. So, we created our own holiday rituals and traditions for National Running Day. The series of illustrated representations of quirky running rituals was seeded on Brook’s social channel a week leading up to National Running Day.

 
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