The Las Vegas strip is one of the toughest places on earth to stand out. Hotels, resorts, and casinos spend millions courting adventure seekers. So how do we attract, entertain, and energize guests to visit the hotel, and draw them back again and again?
We worked with The Cosmopolitan to create a unique, experiential destination that would energize guests from the moment they walk through the front door by infusing story into every touchpoint.
Every digital display, from the lobby columns to the outdoor marquees, were transformed into a living art canvas. Cinematic short films and inventive marketing campaigns were made. Restaurants, Concerts, and Clubs were redefined. We crafted unique guest experiences that quickly made it to the top of every guests wish list. We even created a metal cat sculpture.
This iconic transformation has stood the test of time as one of Las Vegas’s most innovative hospitality experiences. Guests are continually enamored with the art, experiences, and design. The hotel remains the premium destination on The Strip.
Our work for The Cosmopolitan of Las Vegas was awarded the Cannes Lion Grand Prix for Design.
