The Cosmopolitan of Las Vegas
A mash up of art, architecture, innovation, and experience driven design.
When it comes to competitive real estate, the Vegas strip is one of the toughest places on earth to stand out. Hotels, resorts, and casinos spend millions courting adventure seekers, those looking to trade in their 9-5 routine for a few glorious days of spontaneous abandon. Whether it’s a Mediterranean Villa, Italian opulence, a visit to the Eiffel tower, or 6am nights, Las Vegas has become a market of soulless imitation and excess, cultivating an anything goes, “What Happens in Vegas, Stays in Vegas” mentality.
We worked with The Cosmopolitan to create a unique, experiential destination that would energize their guests and draw them back again and again. We took an inside-out approach, looking anywhere and everywhere for opportunities to engage visitors. From lobby columns to the marquee, every space, however remote, seemingly inconsequential, public, private or unusual, was considered an integral part of The Cosmopolitan story.