Microsoft - Internet Explorer

Not your father’s browser

Is Internet Explorer your dad’s browser? Probably. But there’s a new family member who’s changing everything you know about the IE Family. And IE10 is actually pretty cool.

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Meet IE10

DK created a mini-series featuring a lame dad, played by Internet Explorer 6, and his cool son, played by Internet Explorer 10. Ten episodes were shot using Vine, which was only available on the iPhone at the time—an exciting point of controversy and conversation.

As a finale to the series, we announced an anticipated feature of IE11 before the news leaked to the public, which caused a second round of PR and props from the community.

 

Results

The miniseries saw over 5 million media impressions over the course of a single week. It also had the largest measured positive sentiment response compared to any other communication efforts put out by Internet Explorer at the time.