LAX, Bradley International Terminal
For LAX’s new Bradley International Terminal, we created content at the intersection of sculpture, story, and brand.
We concluded that today’s travelers are not seeking out screened entertainment or spectacle from their facilities while on their journey. Yet, travelers are very open to surprise and delight from new visual languages and experiences. We took a sculptural approach to the entire project to create a new narrative with passengers, fitting into the emotional dream-state of travel. We developed an entire branding ecosystem for LAX Bradley Terminal West, including original marks, branded animated forms, and a full array of information display and color systems.