Atlanta’s Mercedes Benz Stadium wanted to set a new standard in fan experience—with an awe-inspiring visual experience that was out of this world.
The stadium had redefined the concept of a “jumbotron” with a full 360 degree screen that gave everyone the best seat in the house. Scattered throughout the stadium, additional screens of assorted shapes and forms needed to be connected together into one cohesive experience. Beginning in 2016, Digital Kitchen partnered with the stadium to concept and execute a breathtaking visual tapestry that redefines the game day experience.
Mercedes Benz Stadium houses two major pro sports team—the newly minted Atlanta United Soccer Club and the iconic Atlanta Falcons of the NFL. For DK the task was simple—make fans go wild. We know how special game day is to fans, and we aimed to honor each game and engage with fans on a level never before seen. View the Case Study.