Mercedes-Benz Stadium

Atlanta’s Mercedes Benz Stadium wanted to set a new standard in fan experience—with an awe-inspiring visual experience that was out of this world.

The stadium had redefined the concept of a “jumbotron” with a full 360 degree screen that gave everyone the best seat in the house. Scattered throughout the stadium, additional screens of assorted shapes and forms needed to be connected together into one cohesive experience. Beginning in 2016, Digital Kitchen partnered with the stadium to concept and execute a breathtaking visual tapestry that redefines the game day experience.

Mercedes Benz Stadium houses two major pro sports team—the newly minted Atlanta United Soccer Club and the iconic Atlanta Falcons of the NFL. For DK the task was simple—make fans go wild. We know how special game day is to fans, and we aimed to honor each game and engage with fans on a level never before seen.  View the Case Study.

Screen Shot 2018-10-09 at 11.12.20 AM.png

Overview

Mercedes Benz Stadium houses two major pro sports team—the newly minted Atlanta United Soccer Club and the iconic Atlanta Falcons of the NFL. For DK the task was simple—make fans go wild. We know how special game day is to fans, and we aimed to honor each game and engage with fans on a level never before seen. 

Additionally, we also provided a suite of unique content to play during special events.


Atlanta Falcons:
Rise Up


Atlanta United FC:
Unite and Conquer


Mercedes Benz Stadium:
Special Event

 

Strike the Spike

While working with the Mercedes Benz team we were challenge to create an experience that could ignite the crowd before games while bringing everyone together via a thoroughly-entertaining visual spectacular they’d never forget.

We anchored our thinking rooted in the city’s history. Atlanta, founded by the joining of two major railroads in the 1800’s, and today home to the world’s busiest airport, is a town rooted in connection. The golden spike is a ceremonial spike driven into the ground to represent a great union. From this idea became a fan engagement activation that’s taken on a life of it’s own, helping unite a community of fans passionate about their club.

giphy.gif