A continuing partnership with Sony PlayStation to promote and message their expanding network of entertainment offerings.
Sony initially came to DK with a simple request—create a series of tutorial videos helping explain their OTT service, PlayStation Vue. The success of our partnership on that first request led to an ongoing relationship that has produced, to date, tutorials, explainers, pre-roll, and a captivating on-air spot.
We developed a look and feel for our spots that incorporated the existing PlayStation brand while forging a unique path for PlayStation’s OTT service and store. Our continuing work helped bring a higher profile to the PlayStation Store and power PlayStation Vue to an over 55% increase in subscriptions, becoming the top-rated OTT service in customer satisfaction in a highly-competitive field.