Sony Playstation

A continuing partnership with Sony PlayStation to promote and message their expanding network of entertainment offerings.

 

Sony initially came to DK with a simple request—create a series of tutorial videos helping explain their OTT service, PlayStation Vue. The success of our partnership on that first request led to an ongoing relationship that has produced, to date, tutorials, explainers, pre-roll, and a captivating on-air spot.

We developed a look and feel for our spots that incorporated the existing PlayStation brand while forging a unique path for PlayStation’s OTT service and store. Our continuing work helped bring a higher profile to the PlayStation Store and power PlayStation Vue to an over 55% increase in subscriptions, becoming the top-rated OTT service in customer satisfaction in a highly-competitive field.

 

Tutorials that entertain as they inform.

Our first mission: to introduce Vue’s incredible features in explainer videos that were anything but boring. We designed and produced a colorful, engaging series of tutorials teaching Vue subscribers how to get the most from their service while showing future subscribers all they’re missing.

 
 

A promotional spot for PlayStation Store showcasing the Store’s incredible entertainment offerings.

 

Sony wanted users to know the PlayStation Store contained so much more than just video games. Building on the visual and messaging style we created for Vue, we created a dynamic spot showcasing PlayStation’s blockbuster film and television content.

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An on-air spot introducing Vue to new audiences.

 

Continuing our evolution of the Vue brand, we created an attention-grabbing spot that highlighted PlayStation Vue’s portability, ease of customization, and outstanding customer-satisfaction rating.