Warner Bros.
A next-level boutique hospitality experience for the first ever Warner Bros. hotel in the world.
How do you take 98 years of Warner Bros. cinematic storytelling and weave it into an elegant, boutique hotel experience? The WB Abu Dhabi transports guests into a world where every moment is infused with WB’s legacy of films, show, comics, and more. Throughout the hotel, guests will discover something never-seen-before. In partnership with Warner Bros. Global Themed Entertainment and Miral, the leading leisure and tourism developer in the UAE, we crafted a hospitality destination that immerses guests in a sanctuary imbued with entertainment and storytelling.
Our work spanned everything from branding, theming, and way-finding, to the production of landmark digital and artistic installations that elevated the experience with cinematic storytelling, leading the creative direction of the project to ensure that the brand’s iconic spirit was infused into every guest touchpoint.
From the moment guests arrive, stunning digital displays pulled them into the world of Warner Bros. All video content is inspired by WB brands and characters including Batman, Blade Runner, Looney Tunes, The Wizard of Oz, and Casablanca. Thirty-five originally crafted short films are presented on large screens that seamlessly blend into the fabric of the architecture, from the exterior façade and welcome desk to the lobby and other public spaces.
As guests walk the halls, easter eggs are waiting to be found. An evolving treasure trove of props from WB's history called the ‘Living Archive’. An interactive piano from Westworld’s Mariposa Saloon. A curated gallery-style display of 300+ pieces of artwork. The newest Batmobile is even parked outside, as if Batman himself was a guest at the hotel.
The WB has become a crossroads where all stories converge, taking guests on a fantasy journey where they feel like the star of their own Warner Bros. film.