West Elm Hotels
Furniture and home goods retailer west elm enlisted Digital Kitchen to bring its philosophy of “design to impact everyday life at home, at work, and away”.
Digital Kitchen brought west elm hotels to life with an offbeat and authentic peek into the lives of future guests who are encouraged to ‘Bring Yourself.’
With the Bring Yourself anthem film, we strived to put potential investors into the mindset of travelers. Through a driving edit, propulsive soundtrack, and intriguing voiceover, we showcase the chain’s design-savvy aesthetic and welcoming, community-minded vibe. We demonstrate how an integrated digital experience can facilitate a comfortable and engaging stay, allowing guests to be themselves and experience the neighborhood like locals—with an attentive and friendly staff always just a tap away.
It's just like staying at your most hospitable friend's house—and you can even bring your dog.