Westworld Season 2, HBO
An immersive, season-long engagement that expanded the Westworld narrative through in-world websites, social communications, coded messages, and real-world activations.
The bar was high and we had no one to blame but ourselves. In partnership with Kilter Films and HBO, the Westworld Season 1 digital experience had garnered massive engagement, winning an Emmy for Outstanding Creative Achievement in Interactive Media. We asked ourselves: how can we build on success when we’ve already helped launch a certified cultural phenomenon?
For Season 2, we went wider and deeper, crafting a campaign that transcended the boundaries of marketing to become an essential part of the narrative experience.