Discover, Watch, Love.
The way we consume entertainment is changing dramatically. The next generation of viewers culls their favorites from a wide variety of sources, preferring a winding path to a linear one. Zone TV came to DK for help creating a strategy and a content plan for a completely new concept in television viewing—Dynamic Television that evolves based on viewer preferences.
We worked hand-in-hand with Zone TV to craft their core messaging, their marketing strategy, and a content package that brought their brand to life on-air. Our work helped Zone TV establish a foothold in a competitive marketplace, convincing a growing list of distribution partners to get on board with the next big thing in television.