Immersive Spaces
Glow
Resorts World Las Vegas
Glow
Resorts World Las Vegas
- Client
- Resorts World Las Vegas
- Year
- 2022
- What we did
- 3D animation
- 2D animation
- Creative strategy
We teamed up with Resorts World Las Vegas to create a collection of iconic films for one of biggest screens in North America and one of the most innovative hotels on the Strip.
The most innovative destination to hit Vegas in the last ten years, RWLV wanted to create an iconic landmark that will entertain the millions of tourists who visit every year.
A multimedia landmark
For the launch, Resorts World Las Vegas invited us to dream up a series of immersive shows that would splash across the soon-to-be iconic building.
A new generation of neon signs
Glow is a visual experience featuring a curated collection of immersive digital shows. We created a series of five joyfully psychedelic short films, each with a totally different visual style, that together, pay tribute to the surrealism and glamour of Vegas.
"Wanderlust" is an illustrated excursion across the globe to visit the other Resorts World locations. We used a 60s illustrative style that pays tribute to the 'jet set' aesthetic of the Golden Age of airline travel.
Five digital artscapes
Working with RWLV to develop each show’s theme, story, and unique visual style, we landed on our five shows: 24k Magic, Dance Story, Vintage Vegas, Wanderlust, and Neon Space. We used a variety of techniques from cel animation and motion capture to 3D animation and illustration.
"Neon Space" is a mind-expanding journey into space featuring an animated feline named Cheddar. We created the landscapes through cel, 2D, and 3D animation.
"Dance Story" is a surreal love story. We choreographed the piece and used motion capture to build out a complete dance sequence, rendered with a mix of 3D and 2D techniques.
24k Magic is a visual journey about Vegas luxury and glamour created through mixed media approach, using 3D, simulations, and 2D animation.
A unique face to the brand
Our shows unfold across three massive exterior screens and a three-story globe screen inside the hotel.
Each screen acts as a unique canvas and storytelling moment. Together, they work in tandem to tell a wider narrative.
"Vintage Vegas" ties to nostalgia, celebrating the golden era of Las Vegas past through vintage collages. We sourced original photography from the Las Vegas News Bureau to reconstruct the facades and classic neon signage from the 50s and 60s.
The content on the globe was connected to 5 pieces we create for the exterior of the hotel. We also produced 2 original ambient pieces unique to this space.